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			<title><![CDATA[Bush picks Segal as agent]]></title>
			<link><![CDATA[http://sports.espn.go.com/nfl/draft06/news/story?id=2289961]]></link>
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			<description><![CDATA[Reggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.]]></description>
			<pubDate>January 12, 2006 10:02:05 PST EST</pubDate>
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			<title><![CDATA[Bush picks Segal as agent]]></title>
			<link><![CDATA[http://sports.espn.go.com/nfl/news/story?id=2289924]]></link>
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			<description><![CDATA[Reggie Bush has picked an agent to negoatiate his contract. But who negotiates his marketing deals is still up in the air.]]></description>
			<pubDate>January 12, 2006 09:34:58 PST EST</pubDate>
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			<title><![CDATA[Wade adds Gatorade to already high-profile portfolio]]></title>
			<link><![CDATA[http://sports.espn.go.com/nba/news/story?id=2180136]]></link>
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			<description><![CDATA[ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.]]></description>
			<pubDate>October 03, 2005 12:14:36 PDT EST</pubDate>
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			<title><![CDATA[Brand new: Nike gives Kobe his own logo on shoes]]></title>
			<link><![CDATA[http://sports.espn.go.com/nba/news/story?id=2118914]]></link>
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			<description><![CDATA[Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.]]></description>
			<pubDate>July 28, 2005 11:13:10 PDT EST</pubDate>
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			<title><![CDATA[Rovell: Have money, need consumers]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page2/story?page=rovell/050708]]></link>
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			<description><![CDATA[Shoe companies can no longer rely on top athletes to succesfully pitch a sneaker. Darren Rovell on the reshaping of selling shoes.]]></description>
			<pubDate>July 07, 2005 10:45:22 PDT EST</pubDate>
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			<title><![CDATA[LeBron fires agents, possibly in favor of friend]]></title>
			<link><![CDATA[http://sports.espn.go.com/nba/news/story?id=2057125]]></link>
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			<description><![CDATA[LeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.]]></description>
			<pubDate>May 10, 2005 06:08:58 PDT EST</pubDate>
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			<title><![CDATA[Testimony impacts McGwire's marketability]]></title>
			<link><![CDATA[http://sports.espn.go.com/mlb/news/story?id=2016216]]></link>
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			<description><![CDATA[Mark McGwire shouldn't expect many endorsement deals after his performance at the steroid hearing.]]></description>
			<pubDate>March 18, 2005 06:06:43 PST EST</pubDate>
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			<title><![CDATA[The power of celebrity]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page3/story?page=rovell/040618]]></link>
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			<description><![CDATA[Who are the 25 most powerful people in sports, and who will wield the most power in 2014?]]></description>
			<pubDate>June 17, 2004 08:41:03 PDT EST</pubDate>
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			<title><![CDATA[The technicolor sports hero]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/blackhistory/news/story?id=1745914]]></link>
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			<description><![CDATA[From Jordan to Tiger to LeBron, athletes of color are proving they can pitch products to the masses.]]></description>
			<pubDate>February 27, 2004 06:49:12 PST EST</pubDate>
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			<title><![CDATA[Page 3's Super Bowl party preview]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/page3/story?page=040127/rovell]]></link>
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			<description><![CDATA[Super Bowl is here and that means it's time to bring on the par-tay.]]></description>
			<pubDate>January 27, 2004 04:37:03 PST EST</pubDate>
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			<title><![CDATA[Rovell: Jerseys of LeBron, Carmelo rank 1-2]]></title>
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			<description><![CDATA[The jerseys of LeBron James and Carmelo Anthony rank 1-2 in individual NBA player jersey sales.]]></description>
			<pubDate>December 02, 2003 11:57:47 PST EST</pubDate>
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			<title><![CDATA[Reebok close to signing Yao away from Nike]]></title>
			<link><![CDATA[http://sports.espn.go.com/nba/news/story?id=1623304]]></link>
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			<description><![CDATA[Reebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.]]></description>
			<pubDate>September 25, 2003 07:20:59 PDT EST</pubDate>
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			<title><![CDATA[Gatorade no longer juiced about signing LeBron]]></title>
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			<description><![CDATA[LeBron James grew up emulating Michael Jordan, but the 18-year-old -- who already has signed two endorsement deals worth approximately $100 million -- won't "Be Like Mike" in the sports drink category.]]></description>
			<pubDate>August 11, 2003 13:27:07 PDT EST</pubDate>
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			<title><![CDATA[LeBron James names Aaron Goodwin his agent]]></title>
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			<description><![CDATA[LeBron James makes next big step, choosing agent Aaron Goodwin to represent him.]]></description>
			<pubDate>May 14, 2003 04:06:32 PDT EST</pubDate>
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			<title><![CDATA[Ripken, Elway have helped boost sales for their teams]]></title>
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			<description><![CDATA[Michael Jordan's return to the front office with another team might not pay immediate dividends.]]></description>
			<pubDate>May 07, 2003 14:01:12 PDT EST</pubDate>
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