ESPN Feed: rodeo http://assets.espn.go.com/i/tvlistings/tv_espn_original.gif ESPN en-us 10 ESPN Inc. http://espn.go.com/ Copyright 2010 ESPN Inc. <![CDATA[B&W hitches up for three-year sponsorship]]> B&W Hitches has signed a three-year agreement to be presenting sponsor for the Xtreme Bulls Tour, further expanding the manufacturer's sponsorship presence in rodeo.]]> June 28, 2006 04:39:32 PDT <![CDATA[Xtreme Bulls rights sold to Winnercomm]]> The Xtreme Bulls Tour, which lost the PRCA $1.1 million in 2004 alone, has received a new lease on life. Tulsa-based Winnercomm (the company that produces the television programming for the PRCA) has acquired the licensing rights through 2008.]]> January 19, 2006 13:13:56 PST