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			<title><![CDATA[Moore will rely on father, brother in negotiations]]></title>
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			<description><![CDATA[Ryan Moore is the hottest thing in golf, but he'll begin his professional career represented by his father and brother.]]></description>
			<pubDate>June 22, 2005 06:49:01 PDT EST</pubDate>
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			<title><![CDATA[Peddling cycling an uphill battle]]></title>
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			<description><![CDATA[Lance Armstrong makes millions in endorsements, but his effect on the cycling industry isn't as significant.]]></description>
			<pubDate>July 02, 2004 05:12:50 PDT EST</pubDate>
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			<title><![CDATA[The power of celebrity]]></title>
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			<description><![CDATA[Who are the 25 most powerful people in sports, and who will wield the most power in 2014?]]></description>
			<pubDate>June 17, 2004 08:41:03 PDT EST</pubDate>
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			<title><![CDATA[Are Venus and Serena bad for tennis?]]></title>
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			<description><![CDATA[As long as fans don't tire of the sister act, the Williams' will remain among sports' most coveted endorsers.]]></description>
			<pubDate>February 02, 2003 18:36:44 PST EST</pubDate>
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			<title><![CDATA[Rovell: It's on the green where dreams come true]]></title>
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			<description><![CDATA[You can dream about being like Mike on the basketball court, but it's on the golf course where you really find out if you stack up with Tiger.]]></description>
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