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			<title><![CDATA[Rovell: Winless Danica has Kournikova on her mind]]></title>
			<link><![CDATA[http://sports.espn.go.com/rpm/news/story?series=1&id=2458333]]></link>
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			<description><![CDATA[Darren Rovell writes the longer Danica Patrick goes without a victory, the more she will be compared to Anna Kournikova.]]></description>
			<pubDate>May 25, 2006 11:46:17 PDT EST</pubDate>
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			<title><![CDATA[Serena 'bling' turns into aid for Katrina victims]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/news/story?id=2172396]]></link>
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			<description><![CDATA[A pair of earrings worn by Serena Williams during her U.S. Open matches raised $21,100 for Hurricane Katrina victims.]]></description>
			<pubDate>September 25, 2005 15:34:36 PDT EST</pubDate>
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			<title><![CDATA[Top tennis stars have to do the grunt work]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/usopen05/columns/story?columnist=rovell_darren&id=2147218]]></link>
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			<description><![CDATA[Eep! Ugggggh! Owwwwww! Oooooooof! Grunting is a part of the game.]]></description>
			<pubDate>August 30, 2005 12:08:05 PDT EST</pubDate>
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			<title><![CDATA[Annika can't compete with Tiger in endorsements]]></title>
			<link><![CDATA[http://sports.espn.go.com/golf/news/story?id=2092359]]></link>
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			<description><![CDATA[Annika Sorenstam and Tiger Woods each has nine majors. Tiger makes 15 times more money off the course.]]></description>
			<pubDate>June 22, 2005 07:45:28 PDT EST</pubDate>
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			<title><![CDATA[Face time: Colgate-Palmolive lands Sharapova]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/news/story?id=2050062]]></link>
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			<description><![CDATA[Sources tell ESPN.com that the Maria Sharapova has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.]]></description>
			<pubDate>April 29, 2005 12:09:14 PDT EST</pubDate>
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			<title><![CDATA[TAG, Sharapova's the new It marketing athlete]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/news/story?id=1944106]]></link>
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			<description><![CDATA[In a year when the sporting world grew accustomed to the Maria Sharapova watch, the Russian tennis star will now get paid to wear one.]]></description>
			<pubDate>December 11, 2004 08:33:54 PST EST</pubDate>
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			<title><![CDATA[Sharapova signs endorsement deal with Canon]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1918375]]></link>
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			<description><![CDATA[Maria Sharapova has added Canon to her marketing roster, which has expanded rapidly since her Wimbledon victory in July. Sources tell ESPN.com that her three-year deal with Canon is worth nearly $6 million.]]></description>
			<pubDate>November 08, 2004 03:54:54 PST EST</pubDate>
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			<title><![CDATA[Rovell: The tennis racket]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/usopen04/news/story?id=1872892]]></link>
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			<description><![CDATA[The rackets Lleyton Hewitt and others are using at the Open aren't necessarily the ones they are paid to endorse.]]></description>
			<pubDate>September 01, 2004 13:52:34 PDT EST</pubDate>
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			<title><![CDATA[Call her: Motorola to announce Sharapova deal]]></title>
			<link><![CDATA[http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1857454]]></link>
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			<description><![CDATA[Telecommunications company Motorola will announce a deal with Wimbledon champ Maria Sharapova next week, multiple sources told ESPN.com.]]></description>
			<pubDate>August 11, 2004 14:21:19 PDT EST</pubDate>
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			<title><![CDATA[Rovell: Selling players short]]></title>
			<link><![CDATA[http://sports.espn.go.com/sports/tennis/usopen03/story?id=1607354]]></link>
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			<description><![CDATA[Tennis needs to follow NASCAR's lead and let fans show their support while cheering for their favorites.]]></description>
			<pubDate>September 01, 2003 17:03:49 PDT EST</pubDate>
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			<title><![CDATA[Magazine published pics that were not of the tennis star]]></title>
			<link><![CDATA[http://a.espncdn.com/sportsbusiness/s/2003/0725/1585573.html]]></link>
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			<description><![CDATA[After a battle that raged for more than a year, Penthouse magazine has settled with Anna Kournikova]]></description>
			<pubDate>July 25, 2003 09:09:46 PDT EST</pubDate>
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			<title><![CDATA[Puma back in Serena endorsement derby]]></title>
			<link><![CDATA[http://a.espncdn.com/sportsbusiness/s/2003/0724/1585126.html]]></link>
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			<description><![CDATA[Serena Williams says she's nearing a new shoe and apparel deal, but it could be with Puma and not Nike.]]></description>
			<pubDate>July 24, 2003 09:36:21 PDT EST</pubDate>
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			<title><![CDATA[Rovell: All hail the new queen]]></title>
			<link><![CDATA[http://a.espncdn.com/page2/s/rovell/030310.html]]></link>
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			<description><![CDATA[Page 2's Darren Rovell writes that Jennie Finch has it all -- good looks and All-American attitude and something Anna K. doesn't: a winning record.]]></description>
			<pubDate>March 10, 2003 05:42:48 PST EST</pubDate>
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			<title><![CDATA[Are Venus and Serena bad for tennis?]]></title>
			<link><![CDATA[http://a.espncdn.com/sportsbusiness/s/2003/0202/1503084.html]]></link>
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			<description><![CDATA[As long as fans don't tire of the sister act, the Williams' will remain among sports' most coveted endorsers.]]></description>
			<pubDate>February 02, 2003 18:36:44 PST EST</pubDate>
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			<title><![CDATA[Rovell: Talk about attorney-client privilege]]></title>
			<link><![CDATA[http://a.espncdn.com/sportsbusiness/s/2002/0926/1437303.html]]></link>
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			<description><![CDATA[Front-office executives like baseball's Bob DuPuy reached the big leagues through trial without error.]]></description>
			<pubDate>September 26, 2002 12:34:55 PDT EST</pubDate>
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