Serena's jewels raise $21,100 for charity
Darren Rovell, ESPN.comA pair of earrings worn by Serena Williams during her U.S. Open matches raised $21,100 for Hurricane Katrina victims.
Story | Conversation | September 25, 2005TAG Heuer to pay Sharapova $1 million a year
Darren Rovell, ESPN.comIn a year when the sporting world grew accustomed to the Maria Sharapova watch, the Russian tennis star will now get paid to wear one.
Story | Conversation | December 11, 2004Sources: Deal to be announced next week
Darren Rovell, ESPN.comTelecommunications company Motorola will announce a deal with Wimbledon champ Maria Sharapova next week, multiple sources told ESPN.com.
Story | Conversation | August 11, 2004Peddling cycling an uphill battle
Darren Rovell, ESPN.comLance Armstrong makes millions in endorsements, but his effect on the cycling industry isn't as significant.
Story | Conversation | July 02, 2004Wie playing it down the middle
Darren Rovell, ESPN.comA look inside her bag says Michelle Wie is keeping her endorsement options open at the U.S. Women's Open.
Story | Conversation | July 01, 2004The power of celebrity
Darren Rovell, Page 3Who are the 25 most powerful people in sports, and who will wield the most power in 2014?
Story | June 17, 2004The Olympics' golden rule
Darren Rovell, ESPN.comThe Olympics means not only a shot at a gold medal but also the brass ring of endorsements.
Story | Conversation | May 04, 2004The technicolor sports hero
Darren Rovell, ESPN.comFrom Jordan to Tiger to LeBron, athletes of color are proving they can pitch products to the masses.
Story | Conversation | February 27, 2004The 411 on All-Star fashions
Darren Rovell, Page 3 staffWhether it's the red carpet or at the game, All-Star Weekend proves once again it's better to look good than to feel good.
Story | February 16, 2004Houston '04: Maxim-ized Playboys
Darren Rovell, Page 3 staffSuper Bowl is here and that means it's time to bring on the par-tay.
Story | January 27, 2004Deal could be largest for a female athlete
Darren Rovell, ESPN.comNike inked Serena Williams to a deal that sources told ESPN.com is worth at least $55 million over the next eight years.
Story | Conversation | December 08, 2003Selling players short
Darren Rovell, ESPN.comTennis needs to follow NASCAR's lead and let fans show their support while cheering for their favorites.
Story | September 01, 2003Puma back in Serena endorsement derby
Darren Rovell, ESPN.comSerena Williams says she's nearing a new shoe and apparel deal, but it could be with Puma and not Nike.
Story | Conversation | July 24, 2003Iverson has given NBA new credibility
Darren Rovell, ESPN.comAllen Iverson and other players with street cred have helped the NBA corner the urban market.
Story | Conversation | February 27, 2003Iverson has given NBA new credibility
Darren Rovell, ESPN.comAllen Iverson and other players with street cred have helped the NBA corner the urban market.
Story | Conversation | February 26, 2003EDITOR'S PICKS

ESPN The Magazine: The Body Issue
...ALESSANDRA PETLIN | Steph Davis, Susan Francia: JEFF RIEDEL | Zdeno Chara: BEN WATTS | Manny Pacquaio: CHRISTIAN WEBER |
Story | October 02, 2009
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