No playoff payoff in New York, Boston and Philly
Darren Rovell, ESPN.comBig-market New York, Boston and Philly won't make the NBA playoffs this season.
Story | Conversation | April 17, 2006Wade No. 1 in NBA jersey sales
Darren Rovell, ESPN.comThere might be a tight race for the NBA MVP award, but in the eyes of those buying the league's jerseys, Dwyane Wade is the clear winner.
Story | Conversation | April 14, 2006Nike releases Kobe's signature shoe
Darren Rovell, ESPN.comEven though Kobe Bryant's rep has taken a hit, Nike is releasing his signature shoe.
Story | Conversation | December 22, 2005Jersey sales: Wade No. 1, A.I. No. 2, James No. 3
Darren Rovell, ESPN.comMiami Heat guard Dwyane Wade will top the league's best-selling jersey list when it is released Thursday.
Story | Conversation | December 14, 2005Fancy Shaq footwear for 40 bucks
Darren Rovell, ESPN.comCan't spend a small fortune for sneakers? Darren Rovell says Shaquille O'Neal is there for you.
Story | Conversation | December 02, 2005Kobe's image adrift in negative 'stratosphere'
Darren Rovell, ESPN.comAfter his brush with the law, Kobe Bryant's image took a hit. Can he make a comeback in the marketing world?
Story | Conversation | October 18, 2005Converse locks up Wade deal before term expires
Darren Rovell, ESPN.comMiami Heat star Dwyane Wade started his career in Converse shoes, and he'll continue it in them for a long time to come , ESPN.com's Darren Rovell reports.
Story | Conversation | September 21, 2005Retirement will treat Lance well in marketing game
Darren Rovell, ESPN.comLance Armstrong's career on a bike might be at an end, but his career as a marketer isn't slowing down.
Story | Conversation | July 22, 2005Moore will rely on father, brother in negotiations
Darren Rovell, ESPN.comRyan Moore is the hottest thing in golf, but he'll begin his professional career represented by his father and brother.
Story | Conversation | June 22, 2005LeBron fires agents, possibly in favor of friend
Darren Rovell, ESPN.comLeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.
Story | Conversation | May 10, 2005McNabb's mom at home in commercials
Darren Rovell, ESPN.comCampbell's Chunky ads have transformed Wilma McNabb into one mother of a marketing celebrity.
Story | Conversation | February 02, 2005Mama McNabb goes from soup to bucks
Darren Rovell, ESPN.comPage 3 examines how Donovan McNabb's mother became sports' most recognizable mom.
Story | February 02, 2005Bulls still winning off the court
Darren Rovell, ESPN.comSince losing Michael Jordan, the Chicago Bulls have been sports' greatest marketing success story.
Story | Conversation | December 02, 2004Vioxx taken out of locker rooms
Darren Rovell, ESPN.comAthletes, not just the elderly, used drug to alleviate the aches and pains of sports.
Story | Conversation | October 04, 2004Seller's market
Darren Rovell, ESPN.comFor Sale signs are in front of Shaq's mansion in Beverly Hills and Brian Grant's home outside Miami.
Story | Conversation | July 22, 2004EXPLORE RELATED TOPICS
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