LeBron James is the most popular male athlete in America for the first time in his career.
After what her agent calls serious consideration, Maria Sharapova has decided not to change her name to Sugarpova for the US Open next week.
German car maker Porsche gave a global endorsement to an athlete for the first time, selecting tennis player Maria Sharapova as the brand's face for the next three years.
Maria Sharapova is going into the candy business.
Car company Land Rover has signed tennis star Maria Sharapova to a three-year deal that one source with knowledge of the deal said is worth approximately $2 million a year.
After resenting the perceived "Americanization" of Maria Sharapova, Russians might be ready to except the tennis star and market her back at home.
Sources tell ESPN.com that the Maria Sharapova has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.
In a year when the sporting world grew accustomed to the Maria Sharapova watch, the Russian tennis star will now get paid to wear one.