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The new LeBron signature shoe, a version of the LeBron X, will be sold in a pack for $270, Nike spokesman Brian Strong confirmed to ESPN.com on Thursday.

It has been quite the week for 50-year-old athletes. Roger Clemens pitched three scoreless innings in an independent league game on Saturday and former New York Knicks center Patrick Ewing is relaunching his shoe company, Ewing Athletics, later this week.

Is the basketball shoe world ready for a $300 shoe? The market might get tested when the LeBron X is released later this year.

The NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.

Just days after Gilbert Arenas covered up the name and parts of the adidas logo on the shoes he wore during the All-Star Game, he is begging the company for more attention.

Even though Kobe Bryant's rep has taken a hit, Nike is releasing his signature shoe.

Can't spend a small fortune for sneakers? Darren Rovell says Shaquille O'Neal is there for you.

Miami Heat star Dwyane Wade started his career in Converse shoes, and he'll continue it in them for a long time to come , ESPN.com's Darren Rovell reports.

Nike and Reebok have signed partnership deals with popular video games to better market their products.

Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.

Shoe companies can no longer rely on top athletes to succesfully pitch a sneaker. Darren Rovell on the reshaping of selling shoes.

A year after Nike landed stars LeBron James and Carmelo Anthony, the shoe giant grabbed some bench.

Their namesake may be enjoying retirement, but Nike's Air Jordan shoes continue to defy expectations.

A year after Nike landed stars LeBron James and Carmelo Anthony, the shoe giant grabbed some bench.

Yao Ming's new shoe could become a quick target of Chinese counterfeiters.

Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.