What's in a name?

Wayne Veysey investigates what the future holds for stadium sponsorship.

Key Biscayne founder to step down

Butch Buchholz, founder of the annual tennis tournament on Key Biscayne, is stepping down as chairman following the 2010 event.

Expect these future autobiographies

No, Andy Roddick isn't that guy from "American Pie." But that's only a snippet of what we'll find out in his, and many other, future tennis autobiographies.

Serena Overwhelms Venus In WTA Finale

Ravi Ubha on Serena Williams' impressive win over her sister at the season-ending Sony Ericsson Championships final

WTA Tour says withdrawals down

The chief executive of the WTA Tour says a new scheduling system with fewer mandatory tournaments has caused player withdrawals to fall.

Serena nets 4th win in row vs. Venus

Serena Williams has won the season-ending Sony Ericsson Championships after beating big sister Venus 6-2, 7-6 (4) in the final.

...plays a backhand against Venus Williams of the USA in their round robin match during the Sony Ericsson Championships at the Khalifa Tennis and Squash Complex on October 28, 2009 in Doha, Qatar

Serena reaches final; Venus awaits

Serena Williams will play big sister Venus in the final of the Sony Ericsson Championships.

Venus advances with Dementieva loss

Venus Williams has reached the semifinals of the Sony Ericsson Championships with a little help from Svetlana Kuznetsova, whose 6-3, 6-2 victory over Elena Dementieva secured the American's passage into the knockout round.

Williams sisters, Wozniacki win

Serena Williams clinched a spot in the semifinals of the WTA Sony Ericsson Championships after beating Elena Dementieva 6-2, 6-4 for her third straight win in the group phase.

...a forehand against Serena Williams of the United States in their round robin match during the Sony Ericsson Championships at the Khalifa Tennis and Squash Complex on October 28, 2009 in Doha, Qatar

Safina withdraws with back injury

Dinara Safina withdrew from WTA Sony Ericsson Championships because of a back injury, handing the year-end No. 1 ranking to Serena Williams.

Serena wins, Venus loses

Victoria Azarenka has defeated Jelena Jankovic in the WTA Tour's season-ending Sony Ericsson Championships in the first round-robin group match.

...Wozniacki of Denmark and Venus William of United States line up during the draw for the Sony Ericsson WTA Championships at the Museum of Islamic Art on October 25, 2009 in Doha, Qatar. The...

Digital Serve: Oct 26th

Jennifer Williams welcomes in ESPN.com tennis writer Bonnie D. Ford to preview what's at stake at the upcoming year-end WTA Sony Ericsson Championship.