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27 results for "sponsorship"

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  1. Sponsors ponder deals with Los Angeles Clippers over Donald Sterl...

    The Chumash Casino, the presenting sponsor of the Los Angeles Clippers, jumped ship Monday along with CarMax and Virgin America as advertisers pondered their partnerships with the team in the wake of racist remarks allegedly made by owner Donald Sterling.

    Story | Conversation | April 28, 2014
  2. Philadelphia 76ers-New Jersey Devils boss not worried by gambling...

    The chief executive of the New Jersey Devils of the NHL and the Philadelphia 76ers of the NBA doesn't believe the professional teams will be cast in a bad light by agreeing to a multiyear sponsorship deal with one of the world's leading online gambling co

    Story | Conversation | January 09, 2014
  3. Philadelphia 76ers, New Jersey Devils sign online gaming sponsors...

    The Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL have become the first major U.S.-based professional teams to sign a sponsorship deal with an online gambling company.

    Story | Conversation | January 08, 2014
  4. Finding an identity under the flannel

    Daniel Nowell

    The Rose Garden is no longer. This summer, Portland's arena -- one of the few left without a corporate sponsorship -- was folded into the flock. The Portland Trail Blazers now play in the Moda Center. Elsewhere, the Blazers' business team, just in it...

    Blog | November 14, 2013
  5. Turn your NBA Big Box into a court

    Kristi Dosh

    Sponsorships are worth nothing to companies if they can't activate in ways that engage fans. Thursday, the NBA's official quick service restaurant, Taco Bell, is launching the NBA Big Box. There are six boxes in total, three from the Eastern Conferen...

    Blog | May 23, 2013
  6. Texas Legends of NBA Development League sponsored by Veracruz, Me...

    Darren Rovell

    The NBA Development League is announcing a non-traditional sponsorship on Tuesday as the state of Veracruz in Mexico is sponsoring the Texas Legends.

    Story | Conversation | December 11, 2012
  7. NBA jersey ads could push teams to a profit

    Kristi Dosh

    Between the NBA's new collective bargaining agreement and the potential revenue from jersey sponsorships, the day when all NBA teams are profitable might not be that far away. Last season, 18 teams were profitable, up from just eight in 2010-11 an...

    Blog | November 15, 2012
  8. Anheuser-Busch extends MLB deal through 2018

    Darren Rovell

    Major League Baseball and Anheuser-Busch announced an extension of their long-running relationship on Wednesday, a deal that will keep the brewer as the league's official beer sponsor through the 2018 season.

    Story | Conversation | August 22, 2012
  9. Coming soon: Ads on NBA jerseys

    Kevin Arnovitz

    LAS VEGAS -- Modernizing a game steeped in tradition is always a tricky course, but Thursday's NBA Board of Governors meeting in Las Vegas suggests that the league has grown increasingly comfortable with using technology and corporate sponsorship to ...

    Blog | July 20, 2012
  10. The Case for NBA Corporate Jersey Sponsorship

    Amos Barshad

    Are you ready for the future? Last week, BusinessWeek reported that when NBA owners meet on April 12 for the first time since the lockout, they might get into a conversation about the feasibility of putting corporate logos on jerseys, a la European s...

    Blog | April 03, 2012
  11. Local support for New Orleans Hornets surging despite lockout

    The future of the NBA in New Orleans is showing increasing promise, even though fans and businesses pouring money into Hornets tickets and sponsorships have no guarantee that games will be played next season.

    Story | Conversation | August 24, 2011
  12. KG is 4th most marketable in NBA

    Chris Forsberg | @ESPNForsberg | Email

    Brian Babineau/NBAE/Getty ImagesDespite the mean face, KG is one of the NBA's most marketable players, according to Nielsen.Having inked recent sponsorship deals with the likes of ANTA footwear and ZICO coconut water (leaving behind more high-profile...

    Blog | July 26, 2011
  13. Sacramento shows NBA its $10M 'down payment' for Kings

    Sacramento mayor Kevin Johnson and about 30 representatives from Sacramento-area businesses met with NBA officials Tuesday, signing smaller deposits on more than $10 million in sponsorship pledges for the Kings as a "down payment."

    Story | Conversation | April 26, 2011
  14. WNBA president Laurel J. Richie brings fresh look to growing leag...

    Mechelle Voepel

    New president Laurel J. Richie admits she has a lot to learn about the WNBA. But the marketing veteran's expertise will be vital to increasing sponsorships and ticket sales.

    Story | Conversation | April 26, 2011
  15. WNBA team sponsorships: good business or selling out?

    Adena Andrews

    The Washington Mystics continued the WNBA trend of placing corporate sponsorships on team jerseys today, following in the footsteps of the Storm and the Mercury.

    Blog | Conversation | April 07, 2011
  16. Nets land second Russian sponsorship

    Jared Zwerling

    Politician Sarah Palin isn't the only one who thinks Russia can have close proximity to a U.S. state, Alaska. You may famously remember her for saying, "They're our next-door neighbors," when she was running as the Republican vice president nominee i...

    Blog | October 27, 2010