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Sponsorships are worth nothing to companies if they can't activate in ways that engage fans. Thursday, the NBA's official quick service restaurant, Taco Bell, is launching the NBA Big Box. There are six boxes in total, three from the Eastern Conferen...

The NBA Development League is announcing a non-traditional sponsorship on Tuesday as the state of Veracruz in Mexico is sponsoring the Texas Legends.

Between the NBA's new collective bargaining agreement and the potential revenue from jersey sponsorships, the day when all NBA teams are profitable might not be that far away. Last season, 18 teams were profitable, up from just eight in 2010-11 an...

Major League Baseball and Anheuser-Busch announced an extension of their long-running relationship on Wednesday, a deal that will keep the brewer as the league's official beer sponsor through the 2018 season.

LAS VEGAS -- Modernizing a game steeped in tradition is always a tricky course, but Thursday's NBA Board of Governors meeting in Las Vegas suggests that the league has grown increasingly comfortable with using technology and corporate sponsorship to ...

Are you ready for the future? Last week, BusinessWeek reported that when NBA owners meet on April 12 for the first time since the lockout, they might get into a conversation about the feasibility of putting corporate logos on jerseys, a la European s...

The future of the NBA in New Orleans is showing increasing promise, even though fans and businesses pouring money into Hornets tickets and sponsorships have no guarantee that games will be played next season.

Brian Babineau/NBAE/Getty ImagesDespite the mean face, KG is one of the NBA's most marketable players, according to Nielsen.Having inked recent sponsorship deals with the likes of ANTA footwear and ZICO coconut water (leaving behind more high-profile...

Sacramento mayor Kevin Johnson and about 30 representatives from Sacramento-area businesses met with NBA officials Tuesday, signing smaller deposits on more than $10 million in sponsorship pledges for the Kings as a "down payment."

New president Laurel J. Richie admits she has a lot to learn about the WNBA. But the marketing veteran's expertise will be vital to increasing sponsorships and ticket sales.

The Washington Mystics continued the WNBA trend of placing corporate sponsorships on team jerseys today, following in the footsteps of the Storm and the Mercury.

Politician Sarah Palin isn't the only one who thinks Russia can have close proximity to a U.S. state, Alaska. You may famously remember her for saying, "They're our next-door neighbors," when she was running as the Republican vice president nominee i...

Courtesy PhotoRay Allen is teaming up with Dunkin Donuts.Celtics guard Ray Allen is the team's latest Dunkin' Donuts pitchman, teaming up with the java giant for a season-long "Caught Cold" campaign. From the company's press release: "Caught Cold...

Two teams from the NBA Development League will wear jerseys with the names of sponsors.

Andrew D. Bernstein/NBAE via Getty Images Ron Artest's feet are bugging him. His shoes are bugging Phil Jackson. Earlier in the year, Phil Jackson threw a wrench in his organization's ability to woo sponsorship dollars from McDonald's after he ...

The more I think about it, the more I'm all for the NBA selling sponsorships of NBA uniforms. My main thought: It's something that could bring in big dollars, while the cost -- a little visual distraction -- is minimal. This is perfect compro...