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41 results for "sponsorship"

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  1. Joseph Randle of Dallas Cowboys partners with MeUndies after shop...

    Adam Schefter

    In the span of less than a week, Cowboys running back Joseph Randle has gone from stealing underwear to becoming a spokesman for it.

    Story | Conversation | October 19, 2014
  2. Time To Break Down Barriers When It Comes To Marketing For LGBT A...

    Kate Fagan

    Brittney Griner joins a panel to discuss the current market climate for LGBT-identified athletes.

    Story | Conversation | October 10, 2014
  3. Anheuser-Busch's NFL deal includes out clause

    Darren Rovell

    If Anheuser-Busch wanted to drop its sponsorship of the NFL, it potentially could without penalty.

    Story | Conversation | September 18, 2014
  4. Radisson suspends sponsorship of Minnesota Vikings

    Darren Rovell

    The Radisson hotel chain became the first sponsor Monday to back away from its involvement with the NFL amid the chaos that has enveloped the league over the past week.

    Story | Conversation | September 15, 2014
  5. Skittles announces official sponsorship with NFL

    Darren Rovell

    Skittles, the candy brand that recently signed Seattle Seahawks running back Marshawn Lynch to an endorsement deal, is now getting more involved with the NFL.

    Story | Conversation | May 20, 2014
  6. Cowboys to consider Frisco facility sponsorship

    Calvin Watkins

    OXNARD, Calif. -- Money and the Dallas Cowboys seem to go hand-in-hand these days. The Cowboys will earn an estimated $17 million to $20 million annually for the naming rights to AT&T Stadium. They just finalized a $115 million deal for a new prac...

    Blog | August 14, 2013
  7. Anheuser-Busch extends MLB deal through 2018

    Darren Rovell

    Major League Baseball and Anheuser-Busch announced an extension of their long-running relationship on Wednesday, a deal that will keep the brewer as the league's official beer sponsor through the 2018 season.

    Story | Conversation | August 22, 2012
  8. Was Motorola's deal with NFL worth cost?

    Darren Rovell

    When fans watch NFL games this season, two changes might stand out: The Nike logos replacing the Reebok ones and the fact that NFL coaching headsets no longer have the Motorola logo. Over the past 13 seasons, the Motorola "M" became synonymous wit...

    Blog | August 17, 2012
  9. A healthy Urlacher is a Bear necessity

    Jon Greenberg

    BOURBONNAIS, Ill.-- On Day 6 of Brian Urlacher Watch, here is what I learned: Urlacher took his second straight "personal" day. There isn't much to learn watching an unpadded practice. The Bears have a sponsorship with a soda, which includes...

    Blog | August 07, 2012
  10. Jon Greenberg: While the Bears try to play down Brian Urlacher's ...

    Jon Greenberg

    While the Bears play down Urlacher's absence, you can't ignore it.

    Story | Conversation | August 07, 2012
  11. Georgetown Hoyas-Florida Gators hoops tickets for Naval carrier g...

    Getting tickets to the Georgetown-Florida basketball game on a Naval carrier will be costly.

    Story | Conversation | July 12, 2012
  12. Jane McManus -- Women's Professional Soccer struggles sign of big...

    Jane McManus

    Research shows that as sports fans, women don't behave in the same way as men. The resulting lack of sponsorship and loyal fans creates an uphill battle for women's pro leagues.

    Story | Conversation | February 13, 2012
  13. Power Players -- Lisa Baird sells the Olympic dream

    Amanda Rykoff

    As the chief marketing officer of the USOC, Lisa Baird markets more than sponsorships -- she sells the Olympic movement.

    Story | Conversation | September 21, 2011
  14. PepsiCo and NFL renew long-term sponsorship deal

    PepsiCo Inc. and the NFL said Tuesday that they are renewing their marketing deal with a new 10-year deal that begins next year.

    Story | Conversation | September 06, 2011
  15. Lions furloughing while ticket sales spike

    Kevin Seifert

    In discussing the Detroit Lions' reported decision to furlough employees for two weeks, I suggested the team's revenues -- via ticket sales and corporate sponsorships -- have probably taken a hit during the lockout. A few of you have pointed out that...

    Blog | May 24, 2011
  16. WNBA team sponsorships: good business or selling out?

    Adena Andrews

    The Washington Mystics continued the WNBA trend of placing corporate sponsorships on team jerseys today, following in the footsteps of the Storm and the Mercury.

    Blog | Conversation | April 07, 2011