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20 results for "sponsorship"

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  1. Anheuser-Busch's NFL deal includes out clause

    Darren Rovell

    If Anheuser-Busch wanted to drop its sponsorship of the NFL, it potentially could without penalty.

    Story | Conversation | September 18, 2014
  2. Radisson suspends sponsorship of Minnesota Vikings

    Darren Rovell

    The Radisson hotel chain became the first sponsor Monday to back away from its involvement with the NFL amid the chaos that has enveloped the league over the past week.

    Story | Conversation | September 15, 2014
  3. California Chrome signs first major marketing deal with shoe bran...

    Darren Rovell

    The owners of California Chrome signed their first major sponsorship deal for the horse ahead of his attempt to be the first Triple Crown winner in 36 years.

    Story | Conversation | June 01, 2014
  4. Skittles announces official sponsorship with NFL

    Darren Rovell

    Skittles, the candy brand that recently signed Seattle Seahawks running back Marshawn Lynch to an endorsement deal, is now getting more involved with the NFL.

    Story | Conversation | May 20, 2014
  5. Nike extends sponsorship deal with USA Track and Field team

    Darren Rovell

    Nike signed one of the longest and most valuable sponsorship contracts in sports history on Wednesday, agreeing to extend its sponsorship of the USA Track & Field team for an additional 23 years.

    Story | Conversation | April 16, 2014
  6. Tiger Woods, Electronic Arts end 15-year relationship

    Darren Rovell

    Electronic Arts announced Monday that it would be ending its 15-year relationship with Tiger Woods, the namesake for the "Tiger Woods PGA Tour" video game series.

    Story | Conversation | October 28, 2013
  7. Bowl Sponsor MVP: Chick fil-A

    Darren Rovell

    Many bowl sponsorships aren't cheap and there are plenty of companies who seem fine with just having their name on them, doing little to use it to try to pick up new customers. That can't be said for chicken brand Chick fil-A, which has sponsored ...

    Blog | December 31, 2012
  8. Texas Legends of NBA Development League sponsored by Veracruz, Me...

    Darren Rovell

    The NBA Development League is announcing a non-traditional sponsorship on Tuesday as the state of Veracruz in Mexico is sponsoring the Texas Legends.

    Story | Conversation | December 11, 2012
  9. Oakley drops Lance Armstrong sponsorship

    Darren Rovell

    In less than a week, Lance Armstrong now has lost every single one of his endorsement deals as Oakley dropped his sponsorship Monday.

    Story | Conversation | October 22, 2012
  10. N.Y. Giants Tide commercial stands out

    Darren Rovell

    One of the best NFL ads of the season so far has to be the Tide commercial with New York Giants equipment manager Ed Wagner Jr. If you haven't seen it, check it out. In 2009, Procter & Gamble signed a corporate sponsorship agreement with th...

    Blog | September 18, 2012
  11. Anheuser-Busch extends MLB deal through 2018

    Darren Rovell

    Major League Baseball and Anheuser-Busch announced an extension of their long-running relationship on Wednesday, a deal that will keep the brewer as the league's official beer sponsor through the 2018 season.

    Story | Conversation | August 22, 2012
  12. Was Motorola's deal with NFL worth cost?

    Darren Rovell

    When fans watch NFL games this season, two changes might stand out: The Nike logos replacing the Reebok ones and the fact that NFL coaching headsets no longer have the Motorola logo. Over the past 13 seasons, the Motorola "M" became synonymous wit...

    Blog | August 17, 2012
  13. Lots for sale: sponsorships, books ... cologne?

    Darren Rovell

    There's plenty for sale if you want a NASCAR theme in your life, from cologne to romance novels to sponsoring a car, Darren Rovell writes.

    Story | Conversation | February 17, 2006
  14. Armstrong discovers new sponsorship deal

    Darren Rovell

    Did Lance Armstrong and his cycling team deliver for the United States Postal Service's sponsorship?

    Story | Conversation | June 15, 2004
  15. NFL drinks up Gatorade money

    Darren Rovell

    Sports drink-maker agrees to record marketing deal with NFL, worth $45 million annually.

    Story | Conversation | February 23, 2004
  16. James' website may reshape athlete sites

    Darren Rovell

    LeBron James' revamped athlete web site has one thing others don't -- a big-money sponsor.

    Story | Conversation | August 26, 2003