Billabong writes brand value down to zero deeming it essentially worthless. Subsidiary brands like Element Skateboards also written down
Ace Buchan won the Billabong Pro Tahiti, but as Hurley's "Tour Notes" reveals, the real story may be the growing rivalry between John John Florence and Kelly Slater.
It was a long day of surfing at Teahupoo, but by the end Australia's Ace Buchan upset Kelly Slater in the final of the Billabong Pro Tahiti for his second world tour victory.
Wildcards caused some major upsets on the first day of the waiting period at the Billabong Pro Tahiti, but Slater, Parkinson and Smith still lead the hunt early.
The surf was five-foot and perfect for day two of the Billbong Pro Tahiti, and Mick Fanning, John John Florence and Jeremy Flores capitalized with some perfection of their own.
Looking ahead at the sixth stop of the 2013 ASP World Tour and Kelly Slater's run at a record 12th world title
As the Billabong Pro Tahiti approaches, it's nearly a dead heat between Mick Fanning and Kelly Slater for the top spot in the world. Both know what it takes to win at Teahupo'o.
Two years after the "Code Red" day, Teahupoo once again captured everyone's attention as a large, sustained southern hemi swell drew some of the world's best big-wave surfers.
Pipeline, Waimea come alive on the North Shore
Garrett McNamara breaks down his winter plans
Billabong posts $275.6 million loss, plans to close some stores
Face Time: Jack Freestone
The waves were there, then they weren't, but one way or another there were some great moments at the 2012 Billabong Pro Tahiti.
Behind the scenes of the Billabong Pro Tahiti webcast
Burle edges Long for 2012 Billabong Pro Pico Alto title