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2 results for "the lebrons"

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  1. Harden stars as brands seek authenticity

    Darren Rovell

    Years ago, all else being equal, advertisers preferred the guys with flash. The guys who could act -- you know, the Shaqs and the LeBrons. Give them a script for a commercial and watch them go. And while those guys still draw attention and get ...

    Blog | January 30, 2013
  2. Who'll show them the money?

    Darren Rovell

    No LeBrons in the draft means there'll be no LeBron-like shoe deals for this year's high school stars.

    Story | Conversation | March 31, 2004