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Tiger Woods reemergence in the golf world combined with Augusta National's close proximity to the Final Four, has created the perfect storm in the Masters ticket market that could result in the highest prices paid for the major in 16 years.

Just two weeks after Tiger Woods won a fourth green jacket thanks to a chip-in, Nike has announced plans for a related ad campaign.

Martha Burk, a sluggish economy and soldiers in Iraq are dampening the buzz at The Masters.

Martha Burk, a sluggish economy and soldiers in Iraq are dampening the enthusiasm to big spending at the Masters.

Let's get this straight: Negativity about Tiger Woods has been completely blown out of proportion. Sure his scandal resulted in brands such as AT&T, Accenture and Gatorade dropping him, but think about the brands that kept him: Electronic Ar...

Nike pays Tiger Woods $20 million a year, but couldn't script a better advertisement than his chip shot on No. 16.

Brooklynites are prepared to go one-on-one with Bruce Ratner and his plan for a new Nets arena.

Yao Ming and his representatives have devised a formula to see just how good an endorsement opportunity might be.

Like a chart-topping country music song, John Daly remains a hit with golf fans.