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12 results for "the masters"

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  1. Nielsen weekend ratings for Masters worst since 1993

    Darren Rovell

    The average audience for the weekend coverage of the Masters on CBS was 8.6 million viewers in 6.4 million homes, according to the Nielsen ratings that were finalized Thursday morning.

    Story | Conversation | April 17, 2014
  2. Resale of Masters tickets spike to $7K mark

    Darren Rovell

    Tiger Woods reemergence in the golf world combined with Augusta National's close proximity to the Final Four, has created the perfect storm in the Masters ticket market that could result in the highest prices paid for the major in 16 years.

    Story | Conversation | April 08, 2013
  3. Nike to capitalize on Woods' historic shot

    Darren Rovell

    Just two weeks after Tiger Woods won a fourth green jacket thanks to a chip-in, Nike has announced plans for a related ad campaign.

    Story | Conversation | April 26, 2005
  4. A week of excess, on a budget

    Darren Rovell

    Martha Burk, a sluggish economy and soldiers in Iraq are dampening the buzz at The Masters.

    Story | Conversation | April 03, 2003
  5. A week of Masters' excess, on a budget

    Darren Rovell

    Martha Burk, a sluggish economy and soldiers in Iraq are dampening the enthusiasm to big spending at the Masters.

    Story | Conversation | April 02, 2003
  6. Bubba Watson celebrates with late-night meal at Waffle House

    Darren Rovell

    Bubba Watson might have made $1.62 million from his second Masters victory on Sunday, but the golfer went low budget on his postround meal, tweeting a picture in the early-morning hours Monday of his table at Waffle House.

    Story | Conversation | April 14, 2014
  7. Tiger Woods' Masters gear from Nike still on sale despite injury

    Darren Rovell

    You won't see Tiger Woods advertising his Masters Collection of Nike products at Augusta next week, but the world's largest shoe and apparel company, and the retailers it sold its gear to, will still be selling what the golfer would have worn.

    Story | Conversation | April 02, 2014
  8. All eyes still on Tiger Woods at Masters

    Darren Rovell

    Let's get this straight: Negativity about Tiger Woods has been completely blown out of proportion. Sure his scandal resulted in brands such as AT&T, Accenture and Gatorade dropping him, but think about the brands that kept him: Electronic Ar...

    Blog | April 11, 2013
  9. One moment worth $20 million a year

    Darren Rovell

    Nike pays Tiger Woods $20 million a year, but couldn't script a better advertisement than his chip shot on No. 16.

    Story | Conversation | April 11, 2005
  10. The battle of Brooklyn

    Darren Rovell

    Brooklynites are prepared to go one-on-one with Bruce Ratner and his plan for a new Nets arena.

    Story | Conversation | March 19, 2004
  11. The master plan to market Yao Ming

    Darren Rovell

    Yao Ming and his representatives have devised a formula to see just how good an endorsement opportunity might be.

    Story | Conversation | December 18, 2002
  12. The ode to John Daly's popularity

    Darren Rovell

    Like a chart-topping country music song, John Daly remains a hit with golf fans.

    Story | Conversation | April 08, 2002