Nike brands shoes with Kobe logo
Darren Rovell, ESPN.comNike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.
Story | Conversation | July 28, 2005LeBron fires agents, possibly in favor of friend
Darren Rovell, ESPN.comLeBron James has severed his relationship with Aaron and Eric Goodwin. High school friend Maverick Carter is said to be primed to take over as James' agent.
Story | Conversation | May 10, 2005The power of celebrity
Darren Rovell, Page 3Who are the 25 most powerful people in sports, and who will wield the most power in 2014?
Story | June 17, 2004Jordan pioneers new marketing frontier
Darren Rovell, ESPN.comMichael Jordan is back at what he does best, courting basketball fans in a four-city tour of Asia.
Story | Conversation | May 20, 2004LeBron's Midas touch
Darren Rovell, ESPN.comThe very name of LeBron James already has helped business to cash in, and he hasn't even played a regular-season game yet.
Story | Conversation | April 15, 2004On a mission from God
Darren Rovell, ESPN.comWith his God-given game, Dwight Howard is making NBA scouts believers. But will fans buy his message?
Story | Conversation | March 26, 2004The making of a name (and logo)
Darren Rovell, ESPN.comYou'd think the easy part for an expansion team would be the name and logo. Think again.
Story | Conversation | March 10, 2004The technicolor sports hero
Darren Rovell, ESPN.comFrom Jordan to Tiger to LeBron, athletes of color are proving they can pitch products to the masses.
Story | Conversation | February 27, 2004Nike scoring with LeBron shoe deal
Darren Rovell, ESPN.comLeBron James' on-court performance is quieting the critics of his multimillion dollar shoe deal.
Story | Conversation | February 13, 2004Enough about the hype
Darren Rovell, ESPN.comWhat you see is what you get with LeBron James, both on and off the court.
Story | Conversation | October 28, 2003Just wear it!
Darren Rovell, ESPN.comLeBron James may be the one who faces unparalleled expectation, but it's Nike that's feeling the real pressure.
Story | Conversation | October 27, 2003The path to greatness
Darren Rovell, ESPN.comIf history is any indicator, then anything and everything is possible.
Story | Conversation | October 26, 2003LeBron's Midas touch
Darren Rovell, ESPN.comThe very name of LeBron James already has helped business to cash in, and he hasn't even played a regular-season game yet.
Story | Conversation | July 21, 2003Darko Milicic is no Yao Ming
Darren Rovell, ESPN.comDarko Milicic could become this year's Yao Ming, but he'll have to prove himself worthy of any lucrative off-the-court paydays.
Story | Conversation | June 24, 2003Sources: LeBron, Nike agree to seven-year deal
Darren Rovell, ESPN.comLeBron James is more than a month away from signing with an NBA team, but Wednesday night, the 18-year old phenom -- projected to be the No. 1 pick in the June 26 draft -- agreed in principle to a seven-year deal with Nike, sources told ESPN.com.
Story | Conversation | May 21, 2003EDITOR'S PICKS
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