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In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.

While the Nuggets and Knicks used social media to drum up more interest in a routine East-West game, Tiger Woods used Twitter as part of his image rehabilitation.

Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.