Preseason test for four established powers
Andrew HushWith the launch of the inaugural World Football Challenge, four established powers have a chance for a rigorous preseason test, writes Andrew Hush.
Story | Conversation | July 15, 2009Chelsea partners with Los Angeles Futbol Club
ESPNsoccernet news servicesChelsea FC announced Monday a partnership with Los Angeles Futbol Club (LAFC), one of the most prominent youth soccer academies in the U.S.
Story | Conversation | November 24, 2008Chelsea announces U.S. youth soccer initiative
ESPNsoccernet news servicesChelsea Football Club announced the start of an initiative to partner with America's top youth football clubs.
Story | Conversation | June 15, 2008Chelsea announce youth deal with Disney
Chelsea have agreed a youth football partnership with the Walt Disney Company.
Story | Conversation | July 15, 2007Chelsea confirm July date with LA Galaxy
Former England captain David Beckham is likely to come up against some familiar faces early in his new career in America after Chelsea announced their participation in a pre-season tournament involving his new club Los Angeles Galaxy.
Story | Conversation | March 09, 2007Chelsea announce long-term MLS tie-in
Chelsea have announced a long-term partnership with the owners of four Major League Soccer clubs which will involve the English champions playing in a biennial tournament in the United States.
Story | Conversation | March 29, 2006Chelsea announce deal with US giant AEG
Chelsea have announced a unique link-up with AEG, one of the major forces in North American soccer.
Story | Conversation | March 29, 2006Premiership trio seek Asian Cup fortune
Brand identity, market share, commercial enterprise - these are terms no longer just employed in the business world by multinational corporations and conglomerates, they are now commonplace in the boardrooms and directors' boxes of football's elite clubs.
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