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Your Name 400: NASCAR to name race after fan
Darren Rovell, ESPN.comNASCAR races have been sponsored by companies that make popcorn, sandwiches and soft drinks, but never before have they been sponsored by fans. That will change next year as one lucky fan will have his or her name on the Nextel Cup Series race next year.
Story | Conversation | May 04, 2006Company that submitted winning bid will cut up bat
Darren Rovell, ESPN.comA bat purportedly used by Pete Rose sold on Saturday for more than $100,000 -- surpassing its auction estimate by more than tenfold.
Story | Conversation | December 17, 2005Bettors don't view NASCAR as viable option
Darren Rovell, ESPN.comNASCAR has made the big time. But in gambling circles, it doesn't rate. Darren Rovell examines why the sport lacks a real presence in Vegas.
Story | Conversation | December 02, 2005Big names don't appear key to NASCAR success
Darren Rovell, ESPN.comSure, Jeff Gordon and Dale Earnhardt Jr. are fighting to get into the Chase. But their presence isn't required for NASCAR to keep thriving.
Story | Conversation | August 29, 2005Drivers attract sparse Manhattan crowd
Darren Rovell, ESPN.comThe Indy 500 used to be the biggest race of them all, but when it hit Broadway, NASCAR was still the headliner.
Story | Conversation | May 23, 2005Wired, without the wire
Darren Rovell, ESPN.comWe've come a long way since ESPN.com debuted on April 1, 1995. What will the next 10 years bring?
Story | Conversation | March 29, 2005Every MLB game on satellite radio in '05
Darren Rovell, ESPN.comThe battle for supremacy in the satellite radio world has heated up in recent months, and sports rights are intricately tied to the race.
Story | Conversation | October 20, 2004Nextel happy with investment so far
Darren Rovell, ESPN.comWhile the first Nextel Cup championship chase looms, the wireless company's racing for financial return.
Story | Conversation | September 09, 2004NFL drinks up Gatorade money
Darren Rovell, ESPN.comSports drink-maker agrees to record marketing deal with NFL, worth $45 million annually.
Story | Conversation | February 23, 2004Nextel hopes 75 million fans embrace it
Darren Rovell, ESPN.comNextel can soon consummate its $700 million marriage to NASCAR. Clearly, there's a lot at stake.
Story | Conversation | December 05, 2003Sponsor exposure not best for Kenseth
Darren Rovell, ESPN.comWhat's Matt Kenseth's expected Winston Cup championship season mean to his sponsors? Maybe less than you think.
Story | Conversation | November 07, 2003Selling players short
Darren Rovell, ESPN.comTennis needs to follow NASCAR's lead and let fans show their support while cheering for their favorites.
Story | September 01, 2003Indy not just about the '500' anymore
Darren Rovell, ESPN.comThe Brickyard 400 is now rivaling the Indy 500 and Daytona 500 in terms of sponsorship and revenue.
Story | Conversation | July 30, 2003NASCAR slowed by New York City traffic
Darren Rovell, ESPN.comAmerica's top stock car racing series wants to prove its popularity extends to the New York market.
Story | Conversation | March 28, 2003Sponsors get equivalent ad time
Darren Rovell, ESPN.comJeff Gordon's appearance on Saturday Night Live garnered significant air time for some of his sponsors.
Story | Conversation | January 13, 2003EXPLORE RELATED TOPICS
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