Check-in capability is now checking in with the NBA.
Another company has created a way to integrate advertising into your favorite celebrities' and athletes' messages on Facebook and Twitter.
The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.
Tech-savvy athletes such as Chad Ochocinco and Chris Bosh are naturally among the first athletes with apps available for iPhones.
Watching old-fashioned TV will serve you well Thursday during the NBA draft, but social networking sites and other new media will expand the coverage with closer connections.