Social media and gadgets changed the fan experience this year, so Ryan Corazza's latest report from the Jock-o-sphere looks at what to expect in 2011.
In his look at the past year of social media and sports, Ryan Corazza details how players, teams and leagues are reaching out to more fans while trying to grab more revenue.
With the lowest attendance in the NBA, the Sacramento Kings have turned to Klout to cozy up to local social media influencers.
Cavaliers fans' reception for LeBron James in his much-anticipated return to Cleveland on Thursday night will be predictably emotional, but an online movement is trying to make it more creative.
While the Nuggets and Knicks used social media to drum up more interest in a routine East-West game, Tiger Woods used Twitter as part of his image rehabilitation.
Developing a social media policy has been difficult for the NHL, which wants to encourage colorful personalities without offending people or interfering with the on-ice product.
From citizen journalism to checking in on Foursquare, San Francisco's World Series riots were in plain view on social media.
Check-in capability is now checking in with the NBA.
Miami Heat star LeBron James shares the worst of fan comments on Twitter while New Orleans Saints quarterback Drew Brees invites the public's help to name his newborn.
Another company has created a way to integrate advertising into your favorite celebrities' and athletes' messages on Facebook and Twitter.
The success of the FarmVille and Mafia Wars games on Facebook has spawned a growing batch of social media games with sports themes.
The Jock-o-sphere is busy with the Warriors planning "Tweedia Day" to expand their media day coverage and Reggie Bush and the Redskins offering prizes on social media.
To fill in the time during commercials and between plays, TweetQB is offering an app that funnels Twitter comments about particular games.
Just posting links to Facebook and Twitter isn't enough for many teams, so they enlist help from Fan Appz to engage their audiences.
Sometimes you get to know more than you'd expect from athletes you follow online, as shown by Lance Armstrong and Chad Ochocinco.
Kanye West recently joined Twitter with a strategy similar to LeBron James' sudden social media interest, and it's a pattern that marketing-savvy athletes might be wise to follow.