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Athletes who fell after much marketing hype
Darren Rovell, ESPN.comWith many American Olympians falling under the light of pre-Torino hype, Darren Rovell takes a look at some of the biggest marketing busts.
Story | Conversation | February 24, 2006Like Mike, LeBron dreams of wearing No. 9
Darren Rovell, ESPN.comLeBron James and Carmelo Anthony's presence on the Dream Team is expected to boost jersey sales.
Story | Conversation | June 30, 2004NBA laces up adidas for 11-year partnership
Darren Rovell, ESPN.comThe NBA and adidas have agreed to agree for the next 11 years about the league's official uniforms and apparel.
Story | Conversation | April 10, 2006Doctor will recommend more detailed heart test
Darren Rovell, ESPN.comConcerned over a number of heart-related incidents, NBA doctors meet Saturday with some increased testing in mind.
Story | Conversation | February 16, 2006Kobe's image adrift in negative 'stratosphere'
Darren Rovell, ESPN.comAfter his brush with the law, Kobe Bryant's image took a hit. Can he make a comeback in the marketing world?
Story | Conversation | October 18, 2005Reebok, adidas have plenty of issues to solve
Darren Rovell, ESPN.comAdidas' purchase of Reebok is intriguing for a number of reasons, as ESPN.com's Darren Rovell notes.
Story | Conversation | August 03, 2005Insurance companies could seek repayment
Darren Rovell, ESPN.comAn insurance policy collected when Jayson Williams retired in 1999 may need to be repaid if former Net player pursues NBA comeback.
Story | Conversation | January 13, 2005Avoiding the Red tape
Darren Rovell, ESPN.comReebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.
Story | Conversation | October 13, 2004Searching for the next Pau Gasol
Darren Rovell, ESPN.comNBA teams are investing like never before in foreign scouting, hoping to land the league's next star.
Story | Conversation | June 22, 2004Hoping to catch lightning in a bottle
Darren Rovell, ESPN.comTeams hoping to strike it rich by landing the No. 1 pick will need more than just the right lottery numbers.
Story | Conversation | May 26, 2004Adidas signs NBA prospect Josh Smith
Darren Rovell, ESPN.comHigh school standout made name for himself with his dunking prowess.
Story | Conversation | May 17, 2004The battle of Brooklyn
Darren Rovell, ESPN.comBrooklynites are prepared to go one-on-one with Bruce Ratner and his plan for a new Nets arena.
Story | Conversation | March 19, 2004Another billion served on the horizon
Darren Rovell, ESPN.comLess than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.
Story | Conversation | February 11, 2004The path to greatness
Darren Rovell, ESPN.comIf history is any indicator, then anything and everything is possible.
Story | Conversation | October 26, 2003Yao to join collection of Reebok forces
Darren Rovell, ESPN.comReebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.
Story | Conversation | September 25, 2003EDITOR'S PICKS
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