CONTENT TYPES

FILTER BY DATE

    • From
    • To

SEARCH TOOLS

19 results for "yao"

Page of 1
  1. Wade adds Gatorade to already high-profile portfolio

    Darren Rovell

    ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.

    Story | Conversation | October 03, 2005
  2. NBA gambles on poker deal

    Darren Rovell

    Caricatures of the NBA's biggest stars are now on playing cards, and the league's logo is on poker chips.

    Story | Conversation | January 24, 2005
  3. Stamps to be sold as collectibles in U.S.

    Darren Rovell

    The NBA has signed a licensing agreement for 30 of its players to appear on stamps overseas.

    Story | Conversation | December 07, 2004
  4. Not all shoes are made alike

    Darren Rovell

    Yao Ming's new shoe could become a quick target of Chinese counterfeiters.

    Story | Conversation | October 19, 2004
  5. Avoiding the Red tape

    Darren Rovell

    Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.

    Story | Conversation | October 19, 2004
  6. Another billion served on the horizon

    Darren Rovell

    Less than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.

    Story | Conversation | February 11, 2004
  7. Yao to join collection of Reebok forces

    Darren Rovell

    Reebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.

    Story | Conversation | September 25, 2003
  8. Darko Milicic is no Yao Ming

    Darren Rovell

    Darko Milicic could become this year's Yao Ming, but he'll have to prove himself worthy of any lucrative off-the-court paydays.

    Story | Conversation | June 24, 2003
  9. Yao Ming signs international deal with Pepsi

    Darren Rovell

    Yao Ming signed an international deal to market the beverage Pepsi throughout the world.

    Story | Conversation | May 15, 2003
  10. Can Yao and Starbucks do business? NBA deciding

    Darren Rovell

    A possible endorsement deal between Yao Ming and Starbucks is subject to NBA approval.

    Story | Conversation | May 01, 2003
  11. All-Star center Yao quenches thirst for Gatorade

    Darren Rovell

    All-Star center Yao Ming added yet another company to his growing list of endorsement deals.

    Story | Conversation | February 06, 2003
  12. Coming to America soon: Yao Ming Basketball

    Darren Rovell

    Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.

    Story | Conversation | January 06, 2003
  13. Coming to America soon: Yao Ming Basketball

    Darren Rovell

    Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.

    Story | Conversation | January 06, 2003
  14. Forecasting the sports business future

    Darren Rovell

    Yao Ming is hot. So are action sports. These and the other hottest trends in sports business for 2003.

    Story | Conversation | December 30, 2002
  15. The master plan to market Yao Ming

    Darren Rovell

    Yao Ming and his representatives have devised a formula to see just how good an endorsement opportunity might be.

    Story | Conversation | December 18, 2002
  16. Yao hires interpreter for NBA season

    Darren Rovell

    Five-foot-10 Colin Pine expects new job to be pain in the neck working with Rockets' 7-5 center.

    Story | Conversation | October 09, 2002