ESPN.com has learned that the Miami Heat guard has signed a multi-year deal with Gatorade, joining the likes of the league's other NBA endorsers, Kevin Garnett, Vince Carter and Yao Ming.
Caricatures of the NBA's biggest stars are now on playing cards, and the league's logo is on poker chips.
The NBA has signed a licensing agreement for 30 of its players to appear on stamps overseas.
Yao Ming's new shoe could become a quick target of Chinese counterfeiters.
Reebok learned a lesson from Nike's controversies over labor issues before it made Yao Ming's new shoe.
Less than two months after Kobe Bryant's endorsement deal with McDonald's expired, the fast-food giant is expected to announce it has signed Rockets center Yao Ming.
Reebok already has a lifetime deal with Allen Iverson, but the company is on the cusp of signing the deal of a lifetime with Houston Rockets center Yao Ming, sources have told ESPN.com.
Darko Milicic could become this year's Yao Ming, but he'll have to prove himself worthy of any lucrative off-the-court paydays.
Yao Ming signed an international deal to market the beverage Pepsi throughout the world.
A possible endorsement deal between Yao Ming and Starbucks is subject to NBA approval.
All-Star center Yao Ming added yet another company to his growing list of endorsement deals.
Yao Ming on Monday signed an endorsement deal with Sorrent, a developer of interactive games for wireless devices that will make a game called Yao Ming Basketball.
Yao Ming is hot. So are action sports. These and the other hottest trends in sports business for 2003.
Yao Ming and his representatives have devised a formula to see just how good an endorsement opportunity might be.
Five-foot-10 Colin Pine expects new job to be pain in the neck working with Rockets' 7-5 center.